Picksells
Framer

A seed-stage Slovak startup fusing visual arts, tech gadgets, and non-profit impact—founded by two artists and a family member of a child needing medical care. Their vision: entrepreneurial products that blend artistry with technology to fund treatments for kids in need.
Year
2025
Services
Art Direction, Website Design, No-Code Development (Framer)

The Solution
Collaborating with the two artist-founders (who crafted custom paintings and illustrations), a solo-led process transformed rough sketches into a launch-ready identity: artistic logo variants with safe zones, vibrant palette, open-license typography, unique icon/pattern sets, mockups (web/social/print), print-ready files, and no-code website foundations—all under NDA until product reveal.
Project Narrative
Full deliverables prime Picksells for investor pitches and market entry: integrated logo suite drawing from founders' art, palette applications across digital/print, custom illustrations/icons for storytelling, and scalable assets—bridging creativity, tech, and social good into a cohesive brand.
Client Highlights
Key aspects your clients value in this work:
Seed-to-launch readiness: Complete identity from sketches to investor-ready files, prepped for product testing and unveil.
Artistic collaboration: Partnered with founders for bespoke paintings/illustrations, embedding authentic visuals into icons and patterns.
Versatile scalability: Flexible logos/safe zones and no-code web elements support gadgets, fundraising, and growth without redesigns.
Mission-driven choices: Bold colors and artistic motifs evoke innovation, empathy, and tech artistry on a startup budget.
Comprehensive deliverables: Logos, palette, mockups (web/social/print), custom art/icons, patterns, print files— multi-format under NDA until launch apart from the two mockups displayed here.
Design Philosophy
Fluid, painterly forms and vibrant hues capture the fusion of art, tech, and heart—yielding adaptable, soulful assets that scale from gadgets to global non-profit campaigns while honoring the founders' vision for child-focused impact.


