DPR | Durcovic Petecuk Rejchl
Brand Identity
Architecture
Uniting three visionary architects—Durcovic, Petecuk, and Rejchl—into a cohesive identity for their 2025 studio launch: A minimalist system of geometric shapes (circle, triangle, square), precise Poppins typography, and eco-conscious tones like Cod Gray, Palm Leaf, and Mahogany harmonizes their distinct styles into flexible, sustainable precision for worldwide interior, exterior, and urban projects.
Year
2025
Services
Art Direction, Visual Identity, Logo Design, Strategic Branding
The Problem
Three emerging architects inspired by well known architecture studios, struggled to align their divergent design visions into a unified brand for their lean, founder-only atelier—aiming for global reach from Slovakia/Czechia without ever expanding their core team.
The Solution
Through targeted research on regional ateliers, value-defining questionnaires, and three concept iterations, a solo one-month process forged a resonant identity: variable logos, trinity-based patterns for icons/backgrounds, free-font typography, and nature-infused accents that symbolize stability, merge perspectives, and enable immediate launch.
Project Narrative
Deliverables include safe-zone logos, full palette applications, print-ready mockups, a client-acquisition pitch deck (ready for their portfolio inserts), and a motion video advertisement—transforming discord into a timeless tool for sustainable modernism.
Client Highlights
Key aspects your clients value in this work:
Rapid turnaround: Full identity delivered in one month, from research to motion video and print-ready assets.
Strategic alignment: Questionnaires and three concepts distilled diverse founder visions into shared values (sustainability, innovation, client-focus), mirroring their inspirations.
Practical scalability: Variable logos/safe zones, flexible patterns/icons, and a ready-to-use pitch deck let a trio of three pitch globally without hiring designers.
Cost-effective choices: Open-license font, precise geometry for stability, and eco-tones (green/red accents) ensure professional minimalism on any budget.
Comprehensive deliverables: Logo variants, full palette application, mockups (web/social/print), icons, patterns, and motion presentation—all in multiple formats for instant deployment.
Design Philosophy
Geometry anchors precision and their trio dynamic, while clean minimalism with green/red accents evokes eco-responsibility, yielding adaptable assets for sub-projects that scale worldwide yet stay founder-true.
